Financial Planning & Analyst Lead

FP&A & Blended KPI Lead — DTC Skincare Brand (Remote) We're a Korean-inspired skincare brand that went from zero to 8-figures monthly revenue in under 6 months. $60K+/day ad spend, 20K+ active subscribers, team of 20+, scaling to 30+, fully remote. Now we need the person who makes sure aggressive growth doesn't become financial chaos. The role in one sentence: Build the financial intelligence system that tells founders exactly when to scale, when to hold, and where the money is actually going. What you'll actually do: Build and deliver a weekly executive finance dashboard covering revenue, margins, CAC, MER, cash position, and scaling readiness. Own the real P&L — channel-level, SKU-level, with true COGS, shipping, refunds, chargebacks, and agency costs. Maintain a 13-week rolling cashflow forecast. Build the inventory model with reorder points and stockout alerts. Track subscription intelligence — cohort retention, churn, LTV, MRR. Define CPA ceilings per SKU. Run scenario models for scaling decisions. Detect profit leaks and propose fixes. This is NOT a CFO, Head of Finance, or advisory role. This is a hands-on financial operator who lives in the data every single day. You're the right person if: — 3+ years in DTC or e-commerce finance/FP&A (in-house, not agency or corporate finance) — You understand Meta ad spend dynamics — CAC, ROAS, MER, contribution margin, payback period — You've worked with subscription models and tracked cohort retention, churn, and LTV — You've built P&Ls that reflect operational truth, not surface-level summaries — You have inventory forecasting experience — Advanced Excel/Google Sheets, Power BI/Looker/Tableau preferred — You're comfortable telling founders "we can't afford that" when the numbers say no — Systems thinker, not just report builder Skip this if: — Your background is traditional accounting or corporate finance without DTC experience — You've never worked with Meta ad spend or subscription economics — You need someone to tell you what to analyze rather than finding problems independently — You see this as a part-time advisory or consulting gig The setup: Remote | Full-time contractor | India timezone (IST) preferred — 4–5hrs overlap with CET | Competitive compensation based on experience | 45-day and 90-day structured reviews | Path to Head of Finance as the brand scales To apply — just send: What DTC brand(s) you worked with and what financial systems you builtOne specific example of a financial insight or margin leak you identified that changed how the business operatedYour monthly compensation expectation No polished CVs needed. Show us how you think about DTC finance.